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12/23/08 - (1)
From a Promotional Brochure
Think. Guess who. Fill in the blank. That something's missing should be the best clue. Here's the promotional message (take as long as you need):
"Customers know that ________ has a personal interest In maintaining the unblemished record of value, fair-dealing And high ethical standards that has always been the firm's hallmark."
OK. So you're stuck, can't come up with anything at all. You say the copy is self-aggrandizing boilerplate, That it could be attributed to someone at almost any company —
You know, everything from Chinese consortiums Manufacturing knockoff Fendi and Hermès designer purses (For sale, by African illegals, on New York's sidewalks)
To life-insurance companies, in Abu Dhabi and Mogadishu, Specializing in policies covering pet hippos and Indian cobras, Taliban suicide bombers, Mexican drug lords and mules.
To be sure, I feel your uncertainty, your stupefaction. Even so, take a stab in the dark night of your soul. You just can't? Give up? Try "Bernard Madoff."
12/23/08 - (1)
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